Foundation is a bridge between world-class coaches and nonprofit organizations. We deliver resources and tools that build capacity within nonprofits, enabling them to increase their impact and serve more people in need. Foundation started with an idea and an aspiration to leverage the power of coaching to enable nonprofit organizations to multiply their effectiveness. Founder Ben Croft brought together a world-class team of coaches to model and test this idea in a pilot project that launched in Ethiopia in October 2018.

Following an intensive effort to build local capacity and support, EthicalCoach brought 400 selected nonprofit/civil society leaders together for an empowering two-day Summit at the United Nations Economic Commission for Africa (UNECA) building in Addis Ababa.

In the two years following the Summit, 1:1 and team coaching is being provided to 20 selected organizations with additional support and resources being made available to all of the summit participants. We are working with local and international partners to build sustainability and measure impact so we can replicate and expand to other countries.

EthicalCoach - pages home welcome-2
EthicalCoach - pages home welcome-1

The journey continues in 2020, when individual NGO leaders - regardless of where in the world they are located - can apply to be matched with a coach. This process is being introduced gradually, informed by best practices and by the lessons learned during the Ethiopian pilot. By 2021, the intent is for EthicalCoach to have a global reach: 100,000 NGO leaders from around the world will gather for a virtual Summit, the largest of its kind, facilitated by world class speakers, leadership development gurus and coaches.

The hard work to achieve the target of 64 million additional children and families being served within ten years as a result of EthicalCoach’s initiatives has begun!

“The purpose of our lives is to add value to the people of this generation and those that follow.”

R. Buckminster Fuller
Marshall Goldsmith

Interview with
Marshall Goldsmith