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Sebastian Fox

Andrey Akimov Jul 8, 2021

I started my career working in large corporates in a variety of roles: finance, sales and client management in the UK, Europe and Asia, before moving back to the UK and working as a Marketing and Business Development Director for a large law firm.  This led me to set up my own business over 15 years ago, working with professional firms to help them improve their client management and relationships, largely through interviewing clients. Working with these firms made me realise that gathering information and feedback from their clients was not, on its own, very useful to effect change: the key to making a difference is to focus on individuals to change their behaviours to deliver what the clients are looking for. That effectively started my interest and progress towards qualifying first as an executive coach and, more recently, having both experienced myself and seen how teams impact overall performance, as at team coach.

My particular area of coaching is with leadership, sales teams and sales/business development individuals to help them improve their performance.  Drawing on my own experiences working in sales teams and managing large client accounts, I help clients change their behaviours to focus on what really will help them drive their business forward. It’s particularly satisfying working with individuals and seeing them build their confidence and skills to become as good as they can be at selling.